Arnab Dutta, Samreen Ahmad And Urvi Malvania

Stories by Arnab Dutta, Samreen Ahmad And Urvi Malvania

How brands are padding up for the ICC World Cup

How brands are padding up for the ICC World Cup

Rediff.com   29 May 2019

Uber, Puma, Nissan, Britannia have already lined up for the upcoming parade of cricketing nations, looking to align with the game and its legion of fans

Huawei India: Latest victim of US, China trade war

Huawei India: Latest victim of US, China trade war

Rediff.com   28 May 2019

Without Google's Android operating system, Huawei may have to put off new launches.

Coming soon: 22 Netflix original movies

Coming soon: 22 Netflix original movies

Rediff.com   28 May 2019

Netflix has already released 8 and the rest 14 will be out over the next 18 months, starting with the Abhay Deol-starrer Chopstick this month.

Pay Rs 249/month and get contents from other apps on Tata Sky

Pay Rs 249/month and get contents from other apps on Tata Sky

Rediff.com   17 May 2019

The service will initially offer digital content from, Hotstar, Sun NXT, Eros NOW, Hungama Play via a single subscription fee of Rs 249 a month

Mexican fast-food major Taco Bell plans to be in India soon

Mexican fast-food major Taco Bell plans to be in India soon

Rediff.com   16 May 2019

Taco Bell operates through over 500 restaurants in 30 countries outside the US. In the US, it has around 7,000 restaurants.

With Rs 100-crore endorsement kitty, is Dhoni setting up the end game?

With Rs 100-crore endorsement kitty, is Dhoni setting up the end game?

Rediff.com   14 May 2019

He is the face of the e-sports platform Dream11, the fantasy league platform, online bus ticketing platform RedBus, web hosting company, GoDaddy as well as traditional big-ticket brands such as Colgate.

'World won't ever see anything like this again'

'World won't ever see anything like this again'

Rediff.com   29 Apr 2019

'The Marvel Cinematic Universe is 9 franchises that have been combined together.' 'It's like running a relay race, only we are handing over characters instead of batons to each other.'

Brands scramble to play the GoT game

Brands scramble to play the GoT game

Rediff.com   26 Apr 2019

With deals close to Rs 70 crore, GoT could turn out to be the most merchandised entertainment property of the year in India.

How Indian handset cos lost to the Chinese

How Indian handset cos lost to the Chinese

Rediff.com   24 Apr 2019

'The Chinese outdid them in the price game and turned the competitive dynamics at the lower end of the handset market from price to value.'

How Sachin continues to score big

How Sachin continues to score big

Rediff.com   21 Apr 2019

Five years into retirement, the little master is the third highest paid sports endorser. How did he script his return to relevance?

IPL 2019: Hotstar hits a sixer

IPL 2019: Hotstar hits a sixer

Rediff.com   17 Apr 2019

Star India's Hotstar gets 267 million viewers for IPL in first three weeks. The platform has also set a global live streaming record with a concurrency of 12.7 million viewers during the Royal Challengers Bangalore v/s Mumbai Indians match on March 28.

When it comes to sports sponsorship, cricket is still the king

When it comes to sports sponsorship, cricket is still the king

Rediff.com   12 Apr 2019

A true indicator of the country's fanatic obsession with cricket is that the player with the third highest endorsement value is someone who retired from the game in 2012: Sachin Tendulkar.

Star Value Pack most popular after Trai's TV channel pricing

Star Value Pack most popular after Trai's TV channel pricing

Rediff.com   10 Apr 2019

62% of residents in north India look at the change favourably after the implementation of a new tariff order by Trai, finds research report on the migration on consumer TV viewing behaviour.

Hyundai to go head to head with Maruti in connected car segment

Hyundai to go head to head with Maruti in connected car segment

Rediff.com   6 Apr 2019

Major carmakers in the country are loading barrels for the coming battle in the field, reports Arnab Dutta.

283 million viewers for IPL in opening week

283 million viewers for IPL in opening week

Rediff.com   6 Apr 2019

The IPL attracts more female viewers than other televised sporting events, with female audiences accounting for more than 40% share in viewership of the tournament.

This is the BEST time to buy your dream smartphone

This is the BEST time to buy your dream smartphone

Rediff.com   5 Apr 2019

From Samsung to Apple iPhone XR, smartphone firms are showering discounts in April.

BJP accounts for 53% of political ad blitz

BJP accounts for 53% of political ad blitz

Rediff.com   2 Apr 2019

The BJP has been more aggressive in the first 11 weeks of the calendar year, taking up more than half the share of total political advertising from January 1 to March 16.

Bollywood's 1st Quarter: Hits & Flops

Bollywood's 1st Quarter: Hits & Flops

Rediff.com   26 Mar 2019

'A look at the winners and losers tells us that the topic of the film is but one factor in ensuring success.'

IPL promises to be bigger, better

IPL promises to be bigger, better

Rediff.com   24 Mar 2019

Urvi Malvania looks at what is in store for the IPL's 2019 edition.

Even before a ball is bowled in IPL, Aamir is a hit

Even before a ball is bowled in IPL, Aamir is a hit

Rediff.com   23 Mar 2019

Aamir Khan will be the face of Vivo, the title sponsor of IPL, digital payments company PhonePe, and shoe brand Walkaroo this league season.